Morice&Co. — Independent Branding & Packaging Studio
Melbourne branding & packaging design for ambitious FMCG brands.
Morice&Co. is an independent FMCG branding and packaging design studio in Melbourne, Australia. Twenty years of retail-tested craft across food, beverage, health, wellness, beauty, pet and premium grocery categories. Work shipped to Coles, Woolworths, Chemist Warehouse, Priceline, Petbarn (private label for Providore), Sephora US, Big W, and Myer. Led by Morice Kastoun — founder and creative director on every project. No junior delivery teams. The person you brief is the person shipping the artwork.
Currently taking briefs for Q3 and Q4 2026. Response within two working days.Start a project →
What we do.
- Brand systems. Ground-up brand identity — naming, positioning, visual system, logo, type, colour, voice. Built to scale across pack, retail, and digital.
- Packaging design. Single SKU to full ranges. Manufacturing-aware artwork, retailer-ready files, shelf-first design. Ships through every major Australian retailer's compliance process.
- Range architecture. Multi-SKU systems that hold from three products to over forty, across categories and tiers.
- Rebrand & refresh. Heritage rebuilds, category-review refreshes, founder-led rebrands. Modernise without erasing what worked.
- Brand strategy. Positioning, category audit, shopper context. The thinking that sharpens the design.
- Brand books & guidelines. Codified brand systems that protect the work after we hand it over.
- See all services →
Selected work.
Pet Wellness · 20th Anniversary Rebrand
Natural Animal Solutions
Ground-up rebrand for the veterinary supplement brand ahead of their twentieth anniversary. New identity system, packaging architecture, and range rollout across pet retailers.
Read the case study →Beauty · Category Disruption
Australian Glow
Self-tan brand rebuild positioned to challenge the category leaders in Priceline, Chemist Warehouse, and Sephora US. Bold identity, editorial packaging, retail-ready system.
Read the case study →Health & Wellness · Heritage Rebuild
Cenovis
Refined the identity and packaging system of one of Australia's longest-standing wellness brands. Codified heritage into a scalable brand book. Delivered in collaboration with Cowan.
Read the case study →Beverage · Premium Craft Refresh
James Boag's
Refreshed the visual system of the Tasmanian craft brewer while protecting its premium heritage cues. Range architecture across the full beer portfolio.
Read the case study →Food · Category Leader Refresh
DON Smallgoods
System refresh across the DON Crafted range. Visual hierarchy tuned for supermarket shelf and butcher counter simultaneously.
Read the case study →Food · Range Architecture
Helga's Bakehouse
Brand and packaging refinement for the artisan bread range. Range architecture designed to hold across future SKU extensions.
Read the case study →Marketing Agency · Ground-up Rebrand
NKA
Full brand identity for the Sydney-based marketing consultancy. Editorial system, signage, digital, data-viz. Lighthouse metaphor across the identity.
Read the case study →Beverage · Independent Cider
Five Seeds Cider
Brand identity and packaging system for the premium apple cider maker.
Read the case study →Food · Founder-led Brand
Pickles
Brand identity for the artisan pickles maker. Retail-ready packaging system across the range.
Read the case study →
Our approach.
Retail is won in centimetres. Not in pitches, not in awards, not in moodboards. On the shelf, at arm's length, in three seconds. Twenty years of designing for retail taught us to build for that test first, and to let everything else follow. We call the framework Shelf Logic. Every pack passes it before it leaves the studio.
Client words.
“Morice and his team were absolutely amazing to deal with from start to finish. Passionate, reliable, and genuinely cares about the outcome. No job is too big or too small.”
Jackson Wilson, Owner — Australian Glow
“Working with Morice was one of the best decisions we made. His creativity, strategic thinking, and attention to detail were exceptional. The result is a bold, modern brand identity that perfectly captures who we are.”
Adam Rumpf, CEO — Natural Animal Solutions
“Morice is simply elite. If you're looking for a designer who actually gets your brand, not someone who makes things look pretty, he's your guy. Sharp, clean work delivered without the usual back-and-forth drama.”
Beau London, Founder — frasé skin
“Morice is a phenomenal operator. Hard working, incredible attention to detail, highly commercially savvy and incredibly talented creatively.”
Jane Holroyd, Marketing — Natural Animal Solutions
Common questions.
What is FMCG packaging design?
FMCG packaging design is the discipline of designing packs for Fast-Moving Consumer Goods — products that turn over quickly on supermarket, pharmacy and specialty retailer shelves. It combines brand identity, structural design, on-pack copywriting, regulatory compliance and shelf mechanics into a single system built to win at arm's length, in three seconds. Morice&Co. designs FMCG packaging in Melbourne for food, beverage, health, wellness, beauty and pet categories, with work shipped to Coles, Woolworths, Chemist Warehouse, Priceline, Petbarn, Sephora US, Big W and Myer.
How much does packaging design cost in Australia?
Professional FMCG packaging design in Australia typically ranges from AUD $8,000 for a single SKU refresh through to AUD $80,000+ for a full ground-up brand and range architecture across ten or more SKUs. Morice&Co. works on a fixed-fee model scoped to the brief, not hourly rates. A written proposal is delivered within five working days of an initial conversation.
How long does an FMCG packaging design project take?
A typical Morice&Co. project runs eight to sixteen weeks from brief to production-ready artwork. The studio's four-stage rhythm is: Listen (1-2 weeks discovery), Sharpen (2-4 weeks creative routes), Make (4-8 weeks full packaging suite and guidelines), then Ship (ongoing production files, retailer sales sheets, range extensions). Timelines flex with range depth and manufacturing lead-times.
Who is the best FMCG packaging designer in Melbourne?
Melbourne has several respected FMCG packaging design studios. Morice&Co. is an independent studio founded in 2005 by Morice Kastoun, specialising exclusively in FMCG, with twenty years of category-leading work across food, beverage, health, wellness, beauty, pet and premium grocery. The studio is founder-led — Morice personally leads every brief, concept and production file. No junior delivery teams. Work has shipped through Coles, Woolworths, Chemist Warehouse, Priceline, Petbarn and Sephora US.
What retailers does Morice&Co. design packaging for?
Morice&Co. designs packaging that ships through Coles, Woolworths, Chemist Warehouse, Priceline, Petbarn (private label range Providore), Big W, Myer and Sephora US, plus specialty independent grocers, health food chains and DTC ecommerce. Every pack passes each retailer's compliance and print-production requirements before it leaves the studio.
What's the difference between packaging design and branding?
Branding is the strategic and visual identity system — logo, colour, type, voice, positioning. Packaging design applies that brand system to a physical product on shelf, plus the additional disciplines packaging demands: SKU architecture, dielines, regulatory copy, front-of-pack and back-of-pack hierarchy, print production, and shelf mechanics. A brand can exist without packaging. A pack cannot exist without a brand behind it. Morice&Co. does both, together, so the pack ships as an extension of the identity rather than a compromise of it.
Does Morice&Co. take briefs from outside Australia?
Yes. Morice&Co. is based in Melbourne but takes briefs nationally and internationally. Current and past clients span Melbourne, Sydney, Brisbane, Auckland, Singapore, London and Los Angeles. Video-based collaboration handles most of the working relationship. In-person is available for briefs where it adds enough value to justify travel.
What is Shelf Logic?
Shelf Logic is the proprietary framework Morice&Co. uses to design packaging that wins in retail. Every pack is pressure-tested at three distances: from four metres (silhouette, colour, shape), from two metres (brand mark, variant, hero claim) and from thirty centimetres (finish, substrate, back-of-pack). Every concept passes the framework before it leaves the studio. Read the full methodology at morice.co/approach.
The studio.
Morice&Co. is led by Morice Kastoun — founder and creative director. RMIT University, first-class honours in Communication Design. Twenty years inside some of the world's largest branding agencies before running the studio independently. Morice leads every brief, every concept, every pack file. No hidden junior teams, no bait-and-switch. The senior craft is the standard, not the upgrade.
Contact.
morice@morice.co
+61 413 219 097
Melbourne, Victoria, Australia
Working with clients across Melbourne, Sydney, Brisbane, Auckland, Singapore, London and Los Angeles. Retail experience: Coles · Woolworths · Chemist Warehouse · Priceline · Sephora US · Big W · Myer.