We design packaging.
That earns its shelf.
And everything else.
Independent Melbourne FMCG branding and packaging design studio.
From founders to Fortune 500.
We build brands that own
their corner of retail.
Four pillars. One studio.
Brand Systems
Strategy, identity, language, guidelines.
- Brand strategy
- Naming & verbal
- Logo & identity
- Brand guidelines
Pack Design
Primary, secondary, range, NPD.
- Primary packaging
- Range architecture
- NPD launch
- Rebrand & redesign
Marketing & Digital
The system extended into every touchpoint.
- Point of sale
- Marketing collateral
- Brand templates
- Websites & digital
Retail-Ready
Concept-to-shelf, no handoff seams.
- Finished art & dieline
- Printer liaison
- Photography direction
- Retailer asset packs
Trusted by category-defining brands
Morice and his team were absolutely amazing to deal with from start to finish. Passionate, reliable, and genuinely cares about the outcome. No job is too big or too small.
Questions, answered.
FMCG packaging design is the discipline of designing packs for Fast-Moving Consumer Goods. These are products that turn over quickly on supermarket, pharmacy and specialty retailer shelves. It combines brand identity, structural design, on-pack copywriting, regulatory compliance and shelf mechanics into a single system built to win at arm's length, in three seconds. Morice&Co. designs FMCG packaging in Melbourne for food, beverage, health, wellness, beauty and pet categories, with work shipped to Coles, Woolworths, Chemist Warehouse, Priceline, Petbarn, Sephora US, Big W and Myer.
Professional FMCG packaging design in Australia typically ranges from AUD $8,000 for a single SKU refresh through to AUD $80,000+ for a full ground-up brand and range architecture across ten or more SKUs. Morice&Co. works on a fixed-fee model scoped to the brief, not hourly rates. A written proposal is delivered within five working days of an initial conversation.
A typical Morice&Co. project runs eight to sixteen weeks from brief to production-ready artwork. The studio's four-stage rhythm is: Listen (1-2 weeks discovery), Sharpen (2-4 weeks creative routes), Make (4-8 weeks full packaging suite and guidelines), then Ship (ongoing production files, retailer sales sheets, range extensions). Timelines flex with range depth and manufacturing lead-times.
Look for FMCG category experience, not general graphic design. Retail and production knowledge, so the pack survives Coles, Woolworths and Chemist Warehouse compliance without a redesign. Range architecture, if you're building beyond one hero SKU. Finished artwork capability in-house, so concept and production don't hand off between separate teams. And senior creative involvement, the person you brief should be the person shipping the files. Ask any studio for case studies in your category before you commit.
Morice&Co. designs packaging that ships through Coles, Woolworths, Chemist Warehouse, Priceline, Petbarn (private label range Providore), Big W, Myer and Sephora US, plus specialty independent grocers, health food chains and DTC ecommerce. Every pack passes each retailer's compliance and print-production requirements before it leaves the studio.
Branding is the strategic and visual identity system: logo, colour, type, voice, positioning. Packaging design applies that brand system to a physical product on shelf, plus the additional disciplines packaging demands: SKU architecture, dielines, regulatory copy, front-of-pack and back-of-pack hierarchy, print production, and shelf mechanics. A brand can exist without packaging. A pack cannot exist without a brand behind it. Morice&Co. does both, together, so the pack ships as an extension of the identity rather than a compromise of it.
Yes. Morice&Co. is based in Melbourne but takes briefs nationally and internationally. Current and past clients span Melbourne, Sydney, Brisbane, Auckland, Singapore, London and Los Angeles. Video-based collaboration handles most of the working relationship. In-person is available for briefs where it adds enough value to justify travel.
Shelf Logic is the framework Morice&Co. uses to design packaging that wins in retail. Every pack is pressure-tested at three distances: from four metres (silhouette, colour, shape), from two metres (brand mark, variant, hero claim) and from thirty centimetres (finish, substrate, back-of-pack). Every concept passes the framework before it leaves the studio. Read the full methodology at morice.co/approach.