We design packaging.
That earns its shelf.
And everything else.
Independent branding and packaging design studio based in Melbourne, working with brands across Australia.
From founders to Fortune 500.
We build brands that own
their corner of retail.
Four pillars. One studio.
Brand Systems
Strategy, identity, language, guidelines.
- Brand strategy
- Naming & verbal
- Logo & identity
- Brand guidelines
Pack Design
Primary, secondary, range, NPD.
- Primary packaging
- Range architecture
- NPD launch
- Rebrand & redesign
Marketing & Digital
The system extended into every touchpoint.
- Point of sale
- Marketing collateral
- Brand templates
- Websites & digital
Retail-Ready
Concept-to-shelf, no handoff seams.
- Finished art & dieline
- Printer liaison
- Photography direction
- Retailer asset packs
Trusted by category-defining brands
Morice and his team were absolutely amazing to deal with from start to finish. Passionate, reliable, and genuinely cares about the outcome. No job is too big or too small.
Questions, answered.
Two things, together. Brand systems: strategy, naming, identity, guidelines. And packaging: primary packs, range architecture, new product launches, rebrands, and the finished artwork that goes to the printer. Most studios hand packaging off to a production team at the end. Here it stays with the same senior hands from first concept to print-ready file.
It depends on how many SKUs you have and whether the brand already exists. A single pack refresh sits at the lower end, a full brand and range build across a dozen products at the upper end. Morice&Co. quotes a fixed fee scoped to the brief rather than an hourly rate, and a written proposal follows within five working days of the first conversation. The full breakdown by project size is in the FMCG branding guide.
Most run eight to sixteen weeks from brief to production-ready artwork. The rhythm is Listen (1-2 weeks discovery), Sharpen (2-4 weeks creative routes), Make (4-8 weeks full suite and guidelines), then Ship (production files, retailer sales sheets, range extensions). Range depth and manufacturing lead-times move those numbers more than anything else does.
Morice Kastoun leads every project, from the first conversation through to the artwork that goes to the printer. You brief the person making the creative decisions rather than an account manager who relays them. Morice&Co. is run as a senior studio, not an agency model, so the thinking and the craft stay in the same hands the whole way through.
Coles, Woolworths, Chemist Warehouse, Priceline, Petbarn, Big W, Myer and Sephora US, plus independent grocers, health food chains and direct-to-consumer. Each one has its own compliance process and artwork spec, which is usually the part that catches a pack out late in the timeline.
Branding is the strategic and visual identity system: logo, colour, type, voice, positioning. Packaging design applies that brand system to a physical product on shelf, plus the additional disciplines packaging demands: SKU architecture, dielines, regulatory copy, front-of-pack and back-of-pack hierarchy, print production, and shelf mechanics. A brand can exist without packaging. A pack cannot exist without a brand behind it. Morice&Co. does both, together, so the pack ships as an extension of the identity rather than a compromise of it.
Yes. Morice&Co. is based in Melbourne but takes briefs nationally and internationally. Current and past clients span Melbourne, Sydney, Brisbane, Auckland, Singapore, London and Los Angeles. Video-based collaboration handles most of the working relationship. In-person is available for briefs where it adds enough value to justify travel.
Shelf Logic is the framework Morice&Co. uses to design packaging that wins in retail. Every pack is pressure-tested at three distances: from four metres (silhouette, colour, shape), from two metres (brand mark, variant, hero claim) and from thirty centimetres (finish, substrate, back-of-pack). Every concept passes the framework before it leaves the studio. Read the full methodology at morice.co/approach.