Morice&Co. — Independent Branding & Packaging Studio
Melbourne branding & packaging design for ambitious FMCG brands.
Morice&Co. is an independent branding and packaging design studio in Melbourne, Australia. Twenty years of retail-tested craft, built for the shelf. We work with founders, marketers, and marketing teams inside Coles, Woolworths, Chemist Warehouse, Priceline, Sephora US, Big W, and Myer. Led by Morice Kastoun — founder and creative director on every project.
Currently taking briefs for Q3 and Q4 2026. Response within two working days.Start a project →
What we do.
- Brand systems. Ground-up brand identity — naming, positioning, visual system, logo, type, colour, voice. Built to scale across pack, retail, and digital.
- Packaging design. Single SKU to full ranges. Manufacturing-aware artwork, retailer-ready files, shelf-first design. Ships through every major Australian retailer's compliance process.
- Range architecture. Multi-SKU systems that hold from three products to over forty, across categories and tiers.
- Rebrand & refresh. Heritage rebuilds, category-review refreshes, founder-led rebrands. Modernise without erasing what worked.
- Brand strategy. Positioning, category audit, shopper context. The thinking that sharpens the design.
- Brand books & guidelines. Codified brand systems that protect the work after we hand it over.
- See all services →
Selected work.
Pet Wellness · 20th Anniversary Rebrand
Natural Animal Solutions
Ground-up rebrand for the veterinary supplement brand ahead of their twentieth anniversary. New identity system, packaging architecture, and range rollout across pet retailers.
Read the case study →Beauty · Category Disruption
Australian Glow
Self-tan brand rebuild positioned to challenge the category leaders in Priceline, Chemist Warehouse, and Sephora US. Bold identity, editorial packaging, retail-ready system.
Read the case study →Health & Wellness · Heritage Rebuild
Cenovis
Refined the identity and packaging system of one of Australia's longest-standing wellness brands. Codified heritage into a scalable brand book. Delivered in collaboration with Cowan.
Read the case study →Beverage · Premium Craft Refresh
James Boag's
Refreshed the visual system of the Tasmanian craft brewer while protecting its premium heritage cues. Range architecture across the full beer portfolio.
Read the case study →Food · Category Leader Refresh
DON Smallgoods
System refresh across the DON Crafted range. Visual hierarchy tuned for supermarket shelf and butcher counter simultaneously.
Read the case study →Food · Range Architecture
Helga's Bakehouse
Brand and packaging refinement for the artisan bread range. Range architecture designed to hold across future SKU extensions.
Read the case study →Marketing Agency · Ground-up Rebrand
NKA
Full brand identity for the Sydney-based marketing consultancy. Editorial system, signage, digital, data-viz. Lighthouse metaphor across the identity.
Read the case study →Beverage · Independent Cider
Five Seeds Cider
Brand identity and packaging system for the premium apple cider maker.
Read the case study →Food · Founder-led Brand
Pickles
Brand identity for the artisan pickles maker. Retail-ready packaging system across the range.
Read the case study →
Our approach.
Retail is won in centimetres. Not in pitches, not in awards, not in moodboards. On the shelf, at arm's length, in three seconds. Twenty years of designing for retail taught us to build for that test first, and to let everything else follow. We call the framework Shelf Logic. Every pack passes it before it leaves the studio.
Client words.
“Morice and his team were absolutely amazing to deal with from start to finish. Passionate, reliable, and genuinely cares about the outcome. No job is too big or too small.”
Jackson Wilson, Owner — Australian Glow
“Working with Morice was one of the best decisions we made. His creativity, strategic thinking, and attention to detail were exceptional. The result is a bold, modern brand identity that perfectly captures who we are.”
Adam Rumpf, CEO — Natural Animal Solutions
“Morice is simply elite. If you're looking for a designer who actually gets your brand, not someone who makes things look pretty, he's your guy. Sharp, clean work delivered without the usual back-and-forth drama.”
Beau London, Founder — frasé skin
“Morice is a phenomenal operator. Hard working, incredible attention to detail, highly commercially savvy and incredibly talented creatively.”
Jane Holroyd, Marketing — Natural Animal Solutions
The studio.
Morice&Co. is led by Morice Kastoun — founder and creative director. RMIT University, first-class honours in Communication Design. Twenty years inside some of the world's largest branding agencies before running the studio independently. Morice leads every brief, every concept, every pack file. No hidden junior teams, no bait-and-switch. The senior craft is the standard, not the upgrade.
Contact.
morice@morice.co
+61 413 219 097
Melbourne, Victoria, Australia
Working with clients across Melbourne, Sydney, Brisbane, Auckland, Singapore, London and Los Angeles. Retail experience: Coles · Woolworths · Chemist Warehouse · Priceline · Sephora US · Big W · Myer.