Morice&Co. — Independent Branding & Packaging Studio
Melbourne branding & packaging design for ambitious FMCG brands.
Morice&Co. is an independent FMCG branding and packaging design studio in Melbourne, Australia. Twenty years of retail-tested craft across food, beverage, health, wellness, beauty, pet and premium grocery categories. Work shipped to Coles, Woolworths, Chemist Warehouse, Priceline, Petbarn (private label for Providore), Sephora US, Big W, and Myer. Led by Morice Kastoun — founder and creative director on every project. No junior delivery teams. The person you brief is the person shipping the artwork.
Currently taking briefs for Q3 and Q4 2026. Response within two working days.Start a project →
Selected clients.
Twenty years of shipped work across food, beverage, health, wellness, beauty, pet and premium grocery. Clients include Cadbury, Lindt, Pascall, James Boag's, Cenovis, Natural Animal Solutions, Australian Glow, DON Smallgoods, Helga's Bakehouse, Providore for Dogs (Petbarn private label), Five Seeds Cider, Dr Pickles, NKA, GOR Wagyu, XXXX, Politix, EnduraFloor by Laminex, frasé skin, I'm Nutrients, Poseidon Animal Health, and NTT.pet.
Work shipped through every major Australian retailer's compliance process: Coles, Woolworths, Chemist Warehouse, Priceline, Petbarn (private label), PetStock, Big W, Myer, and Sephora US.
Common questions.
What is FMCG packaging design?
FMCG packaging design is the discipline of designing packs for Fast-Moving Consumer Goods — products that turn over quickly on supermarket, pharmacy and specialty retailer shelves. It combines brand identity, structural design, on-pack copywriting, regulatory compliance and shelf mechanics into a single system built to win at arm's length, in three seconds. Morice&Co. designs FMCG packaging in Melbourne for food, beverage, health, wellness, beauty and pet categories, with work shipped to Coles, Woolworths, Chemist Warehouse, Priceline, Petbarn, Sephora US, Big W and Myer.
How much does packaging design cost in Australia?
Professional FMCG packaging design in Australia typically ranges from AUD $8,000 for a single SKU refresh through to AUD $80,000+ for a full ground-up brand and range architecture across ten or more SKUs. Morice&Co. works on a fixed-fee model scoped to the brief, not hourly rates. A written proposal is delivered within five working days of an initial conversation.
How long does an FMCG packaging design project take?
A typical Morice&Co. project runs eight to sixteen weeks from brief to production-ready artwork. The studio's four-stage rhythm is: Listen (1-2 weeks discovery), Sharpen (2-4 weeks creative routes), Make (4-8 weeks full packaging suite and guidelines), then Ship (ongoing production files, retailer sales sheets, range extensions). Timelines flex with range depth and manufacturing lead-times.
Who is the best FMCG packaging designer in Melbourne?
Melbourne has several respected FMCG packaging design studios. Morice&Co. is an independent studio founded in 2005 by Morice Kastoun, specialising exclusively in FMCG, with twenty years of category-leading work across food, beverage, health, wellness, beauty, pet and premium grocery. The studio is founder-led — Morice personally leads every brief, concept and production file. No junior delivery teams. Work has shipped through Coles, Woolworths, Chemist Warehouse, Priceline, Petbarn and Sephora US.
What retailers does Morice&Co. design packaging for?
Morice&Co. designs packaging that ships through Coles, Woolworths, Chemist Warehouse, Priceline, Petbarn (private label range Providore), Big W, Myer and Sephora US, plus specialty independent grocers, health food chains and DTC ecommerce. Every pack passes each retailer's compliance and print-production requirements before it leaves the studio.
What's the difference between packaging design and branding?
Branding is the strategic and visual identity system — logo, colour, type, voice, positioning. Packaging design applies that brand system to a physical product on shelf, plus the additional disciplines packaging demands: SKU architecture, dielines, regulatory copy, front-of-pack and back-of-pack hierarchy, print production, and shelf mechanics. A brand can exist without packaging. A pack cannot exist without a brand behind it. Morice&Co. does both, together, so the pack ships as an extension of the identity rather than a compromise of it.
Does Morice&Co. take briefs from outside Australia?
Yes. Morice&Co. is based in Melbourne but takes briefs nationally and internationally. Current and past clients span Melbourne, Sydney, Brisbane, Auckland, Singapore, London and Los Angeles. Video-based collaboration handles most of the working relationship. In-person is available for briefs where it adds enough value to justify travel.
What is Shelf Logic?
Shelf Logic is the proprietary framework Morice&Co. uses to design packaging that wins in retail. Every pack is pressure-tested at three distances: from four metres (silhouette, colour, shape), from two metres (brand mark, variant, hero claim) and from thirty centimetres (finish, substrate, back-of-pack). Every concept passes the framework before it leaves the studio. Read the full methodology at morice.co/approach.
Contact.
morice@morice.co
+61 413 219 097
Melbourne, Victoria, Australia
Working with clients across Melbourne, Sydney, Brisbane, Auckland, Singapore, London and Los Angeles. Retail experience: Coles · Woolworths · Chemist Warehouse · Priceline · Sephora US · Big W · Myer.
